Create Logos with Meaning: Type as Shape

Learn how to transform your logo into clever, double meaning designs by incorporating typography. In this class, you'll learn how to manipulate type to create logo designs that are loaded with meaning. Learn how companies like FedEx, Goodwill, and many others have learned to think about design, and begin finding innovative ways to create logos. Through learning how to correctly research and brief a client, and changing how you think of type, you'll have another great resource in your designer toolbelt.

• Introduction
• Researching & Concepting
• Finding Type That Works
• Practicing with Random Nouns
• Seeing Hidden Meanings
• Bonus: Creating a Logo in 10 Minutes
• Conclusion