Content Marketing Masterclass

Welcome to the Content Marketing Masterclass, a complete guide to growing your business in the modern world using the power of digital content.

I've spent more than a decade working at the intersection of business and media, which has given me a unique competitive advantage as we've entered this world where every company is expected to be a media company.

In this course, you'll learn exactly what it takes to plan and execute a content marketing strategy that drives your business forward. By the end, you'll have all the tools you need to market your business in the digital age.

• Welcome To The Course!
• [Marketing] What Is Marketing?
• [Marketing] How Marketing Has (And Hasn't) Changed
• [Marketing] Understanding the Cognitive Buying Journey (And Funnels!)
• [Marketing] A Word Of Warning
• [Content Marketing] What Is Content Marketing?
• [Content Marketing] Defining Your Goals
• [Content Marketing] The Importance Of Storytelling: How To Tell Compelling Stories
• [Content Marketing] How To Create Detailed Buyer Personas
• [Web Design] Why Good Design Matters
• [Web Design] The Importance Of Responsive Design
• [Web Design] How Minimizing Your Design Can Maximize Your Results
• [Web Design] Why You Should Be Using Landing Pages (And When)
• [Web Design] Baking Social Proof Into Your Site
• [Web Design] Planning For Edge Cases
• [Web Design] Why I Recommend Using WordPress
• [Content Ideas] The Importance Of A Reliable Ideation System
• [Content Ideas] Creation Begins With Consumption
• [Content Ideas] Conducting A "Brain Dump"
• [Content Ideas] The #1 Tool For Content Research And Competitive Analysis
• [Content Ideas] Questions Straight From Your Target Audience
• [Content Ideas] Eavesdropping On Niche Communities
• [Content Ideas] How Your Existing Audience And Content Can Help You Generate New Ideas
• [Copywriting] The Importance Of Effective Writing
• [Copywriting] How To Write Perfect Headlines
• [Copywriting] Matching Your Audience's Tone & Vocabulary
• [Copywriting] Maintaining Focus With Your Content
• [Copywriting] How To Write A Call-To-Action
• [Copywriting] How Grammatical Errors Can Cripple Your Marketing Efforts
• [Copywriting] How To Become A Better Writer
• [Types Of Content] Content Types Intro
• [Types Of Content] How To Create Epic List Content
• [Types Of Content] Teaching Your Audience With Tutorials
• [Types Of Content] Two Approaches To Q&A Content
• [Types Of Content] Interviews & Profiles
• [Types Of Content] Combining A List With A Roundup
• [Types Of Content] How To Create Valuable Reviews & Comparisons
• [Types Of Content] Working News Into Your Content Strategy
• [Types Of Content] Creating Valuable Roundups & Resource Lists
• [Types Of Content] Thought, Opinion, & Controversy
• [Types Of Content] Stories As A Content Format
• [Types Of Content] Statistics & Original Research
• [Types Of Content] Presenting Complex Data For Visual Learners
• [Types Of Content] How To Write A Case Study That Turns Readers Into Buyers
• [Repurposing] Content Formats
• [Repurposing] How To Generate An Endless Stream Of Fresh Content
• [Repurposing] Watch Me Turn One Video Interview Into More Than A Dozen Pieces Of Content
• [SEO] A Brief Introduction To SEO
• [SEO] Understanding Search Engines
• [SEO] Basic Site Setup For SEO
• [SEO] Titles & Meta Descriptions
• [SEO] Themes & Template Settings
• [SEO] How To Select The Right Keywords And Create High-Ranking Content On Any Topic
• [SEO] Does Keyword Density Matter?
• [SEO] Internal Links
• [SEO] Image Optimization
• [Promotion] Why Promotion Is Important
• [Promotion] Strategic Collaboration
• [Promotion] A Simple Way To Get Leading Influencers To Share Your Content
• [Promotion] Teasing Your Content On Social Media
• [Promotion] How To Get Your Content Featured In Popular Resource Lists
• [Promotion] Don't Neglect This Free Source Of On-Demand Traffic
• [Promotion] How To Promote Your Content In Groups & Niche Communities (Without Being Spammy)
• [Promotion] An Extremely Effective Way To Significantly Grow Your Audience Overnight
• [Email] Why An Email List Is Essential For Your Content Marketing Strategy
• [Email] How To Entice People To Opt In To Your List
• [Email] Standard Opt-In Forms
• [Email] High-Profile Opt-In Forms
• [Email] How To Turn Commenters Into Subscribers
• [Email] A Counterintuitive Strategy To Increase Your Conversions
• [Email] Using Social Proof To Grow Your Email List
• [Email] Nurturing Your List: The Key To Maintaining Relationships Over Time
• [External Channels] External Marketing Channels Intro
• [External Channels] Facebook Pages & Ads
• [External Channels] The Perfect Facebook Ad Funnel (For Leads)
• [External Channels] Facebook Groups
• [External Channels] Marketing On Twitter
• [External Channels] Marketing On Instagram
• [Measuring Results] The Importance Of Data
• [Measuring Results] Which Data Should You Be Monitoring?
• [Measuring Results] Moving Forward: What To Do With Your Data
• The Next Steps