Content Marketing for Beginners

Welcome to the only class you need to learn how to use content marketing to grow your business and brand.

From coming up with great content ideas to creating marketing funnels that actually turn strangers into customers, this course covers it all.

After taking this course, you'll know the exact steps to creating, publishing, and promoting content to achieve any of your goals. Here are just a few examples of what you can do with content marketing:

• Get more followers

• Increase website traffic

• Grow an email list

• Make more sales

• and so much more!

This course is based off the instructor's own experience using content marketing to grow his own 7-figure business. What you learn will be actionable, realistic, and easy to start on any budget for any type of business

What will you learn?

• Content Marketing Basics: Learn why content marketing is important for any modern business, the best formats and platforms to use, and how it all fits in to a digital marketing funnel.

• Branding Your Business: Truly understand what your business goals and and how content marketing can help you achieve them.

• Target Audience: Create customer personas based off of demographics to improve how you create content that helps your ideal customer.

• Content Ideation: Come up with amazing content ideas and develop a system so you never run out of content your audience loves.

• Content Marketing Formats: Understand the different types of content and which ones are best for your business.

• Creating Your Content: Learn best practices for writing great articles and making great visual, audio and video content.

• Publishing Your Content: Know the best platforms for different kinds of content, and tips for easily repurposing content across multiple platforms.

• Promoting Your Content: Get more views and engagement with social media, email marketing and other forms of traditional marketing.

• Marketing Funnels: Build digital marketing funnels that turn potential customers into returning ones with your content.

• Measuring Your Results: Learn how to use analytics on websites, YouTube and social media to improve your content creation and better achieve your goals.

This course covers it all, and if you put into practice all of the techniques taught in the course, you should have a professional marketing system that helps your business grow. You can also use these skills to get a job in the booming digital marketing space.

What are you waiting for?

Start using modern content marketing methods today!

See you in class!

• Welcome to the Course
• Content Marketing - What and Why?
• A Brief Overview of Content Formats & Platforms
• How Does a Content Marketing Funnel Work?
• What is Your Purpose?
• Position Your Brand
• Your Unique Selling Proposition
• Choose Your Brand Personality
• Who is Your Audience?
• Understand Your Audience's Pain Points
• Where Does Your Audience 'Live' Online?
• Create Customer Personas
• Your Ideation System
• Case Study: Idea Brainstorm
• Case Study: Idea Research
• Ask Your Audience
• What Content Marketing Formats Are There?
• Case Study: Writing / Articles
• Case Study: Visuals / Photography
• Case Study: Video
• Case Studio: Audio / Podcasts
• Case Study: Social Media
• Repurposing Your Content
• Introduction to this Section
• Write Great Content
• Make Great Video Content
• Make Great Visual Content
• Make Great Audio Content
• Make Great Social Media Content
• Create a Marketing Plan & Content Schedule
• Where Should You Post Articles?
• Where Should You Post Video Content?
• Where Should You Post Audio Content?
• Where Should You Post Visual Content?
• Create a Marketing Funnel
• Case Study: Email Marketing Funnel
• Case Study: Article Marketing Funnel
• Case Study: Video Marketing Funnel
• Case Study: Social Media Marketing Funnel
• Introduction to this Section
• Boost Social Media Engagement
• Promote Content with Email
• Promote Content by Word of Mouth
• Promote Content with Traditional Marketing Techniques
• Promote Content with Collaborations
• Promote Content with Paid Advertising
• The Basics of Analytics
• Case Study: Website Analytics
• Case Study: YouTube Analytics
• Case Study: Social Media Analytics
• Making Adjustments
• Conclusion