Content Marketing: Blogging for Growth
Offered By: Skillshare
Course Description
Overview
Explore how entrepreneur Eric Siu creates content not just for the sake of writing, but for hitting your own goals. In this 80-minute deep dive class, you’ll learn Eric's step-by-step structure for creating compelling blog content — the same process that has helped him build a seven-figure business, Single Grain and the five-star-rated podcast, Growth Everywhere.
Key lessons covered:
- 3 easy blogging styles
- Brainstorming a relevant topic
- Outlining your post
- Adding the "meat" to your post
- Writing an exceptional headline
- Creating an effective featured image
This class is perfect for anyone that wants to use writing for their advantage, especially business owners and marketers. No prior blogging experience is needed to get started – Eric shares his tried-and-true methods for success, so you can enter the world of content marketing with confidence. Afterward, you’ll have your own original blog post to share, and the tools you need to start creating a content machine.
Syllabus
- Introduction
- Get Inspired
- 3 Easy Blogging Styles
- Brainstorming Your Topic
- Outlining Your Blog Post
- Adding the Meat
- One-Upping the Competition
- Writing a Great Headline
- Creating an Effective Featured Image
- 5 Ways to Stay Successful With Blogging
- Closing Thoughts
Taught by
Eric Siu
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