Choose the Right Social Media Management Tool for Your Business

You’re busy. You don’t always have time to log into each social platform and publish in real time. Sound familiar? This course will help you evaluate the many social media management tools on the market and find one that is the right fit for the size of your business, your publishing needs, and your social media goals. You’ll complete a worksheet that helps you identify needs, compare platforms and pick the right one for you.

This class is for anyone who finds that management of their social media presence is taking up too much time and is considering investing in a management tool. Those viewing this class should have some basic knowledge of social media marketing for their own personal brand or for a business.

You should have access to the internet. We’ll also use some editable workbooks that can be operated in Microsoft office or Google Document formats.

You’ll learn:

• Tools for identifying your needs in a social media management tool
• Tips for comparing features and pricing

• Introduction
• Getting Started: Audit Your Needs
• Rank Desired Features
• Understanding Pricing
• Research Possible Platforms: Publishing Features
• Research Possible Platforms: Analytics Features
• Make The Most of A Trial Period
• Conclusion: Making Your Software Choice