Business Marketing Strategy: How to Win on LinkedIn

Develop a successful marketing campaign strategy on LinkedIn with director and agency owner, Sue Keogh! 

If your company’s LinkedIn could use a refresh, you’re in good company—no pun intended! Many brands underutilize this powerful marketing tool designed for brand recognition and audience engagement. Join Sue as she analyzes case studies and shares best practices to inspire your new and improved marketing strategy on LinkedIn. 

Together with Sue, you will learn how to:

• Understand how you can utilize LinkedIn in your brand strategy 
• Identify your brand objectives 
• Perfect your profile to attract your target audience 
• Engage your existing audience 
• Accelerate your sales 
• Use LinkedIn to attract top talent 
• Avoid mistakes and adopt LinkedIn etiquette 

Whether you’re a marketing associate or chief of marketing at your company, this class will equip you with the strategies and best practices to win on LinkedIn! 

____

Sue’s class is designed for employees on marketing teams, but all students are welcome to enjoy. 

• Introduction
• Understanding LinkedIn
• Identifying Your Brand Objectives
• Perfecting Your Profile
• Engaging Your Audience
• Accelerating Your Sales
• Using LinkedIn to Attract Top Talent
• Mistakes to Avoid
• Final Thoughts