Building an Etsy Shop that Sells: Strategies for E-Commerce Success

Looking to start selling online, but not sure where to begin?

Join Etsy’s Parker Gard to learn the ins and outs of creating a successful e-commerce business within an online marketplace. Parker reveals insights from years working behind-the-scenes at Etsy so that you can take your business from dream to reality. From designing a winning product to carefully crafting your brand, you'll learn key strategies and actionable tactics to help you build an online storefront that sells. Bite-sized lessons include how to:

• Find the target customer for your product
• Create a memorable brand that stands out from the crowd
• Ensure the right people are discovering your shop
• Succeed in an online marketplace with a built-in customer base

After taking this class, you’ll have a toolbox of tips and tricks to draw from as you build your online business, giving you the skills to stand out and succeed no matter what you sell.

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Etsy is a marketplace where people around the world connect, both online and offline, to make, sell and buy unique goods. You can start selling your own handmade creations or vintage finds to a marketplace of more than 24 million buyers. Visit etsy.com/sell to start your new shop today.

• Introduction
• What is a Marketplace?
• Refine Your Product
• Create a Memorable Brand
• Getting Discovered
• Goals for the Future