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Build an Email List: Email Marketing Strategies to Build and Grow Your Audience

Offered By: Skillshare

Tags

Email Marketing Courses A/B Testing Courses Audience Building Courses Relationship Management Courses Lead Magnets Courses

Course Description

Overview

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Ready to build an email list!? Email marketing is one of the best ways to build your audience quickly – and connect with them on a deeper level. It’s a great way to share new content, build relationships, get feedback, and so much more. It’s honestly been life-changing in my own online business. 

This surprised me because I hated writing emails when I first started my blog business. I’m an inbox zero girl and I didn’t belong to any unnecessary email lists. I just didn’t understand – but with time, I learned. I also learned how to grow my email list to over 100,000 subscribers.

Now, I not only LOVE writing emails to my audience, but I also find that I’m very GOOD at it! It has helped me to really get to know my audience, learn what they are looking for, and understand how I can best deliver that content.

In this class, I’m sharing my best email marketing secrets and strategies that I have learned while running multiple online businesses in various niches. 

Important class links:

  • Additional resources + recommendations mentioned in the course.

In this class, you will learn how to:

  • Build an email list of engaged subscribers
  • Build a high-converting form and landing page to get subscribers
  • Prioritize your opt-ins to maximize conversions
  • Build your first automated welcome sequence
  • Build trust and relationships with your audience
  • Use surveys to learn more about your audience and their needs
  • Track analytics, test, and optimize to improve conversion rates
  • Use rules and tags to clean your list and improve deliverability

And so much more!

This class is for anyone wanting to learn how to build an email list from scratch or just improve their email writing strategies for getting more subscribers and writing better emails. It’s really all about how to communicate better with your audience.

It's suitable for all levels -- especially beginners!


Syllabus

  • Welcome to the Course!
  • Why Email is Important
  • Building Relationships with Email
  • Preconceived Notions About Email
  • Who Are Your People?
  • Emails Should Have a Purpose
  • Prioritizing Email Opt-Ins
  • Creating Your Lead Magnet
  • Types of Opt-ins and Placement
  • Email Marketing Services
  • Opt-in Forms
  • Write Your Welcome Email
  • Landing Pages
  • Scroll Mats
  • Testing and Optimizing
  • Email Writing Tips
  • A/B Perspective
  • Email Deliverability
  • Sending Broadcasts
  • Automated Sequences
  • Welcome Sequence
  • Surveying Your Audience
  • Rules, Tags, and Automations
  • Cleaning Your List
  • Tracking Your Progress
  • Key Takeaways

Taught by

Lauren Lbik

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