Branding Your Creative Business: Define Your Brand

The main objectives to this course will be to define your business and brand. By the end of the course you will have a clear idea of your target market and who, exactly, you should be aiming your products at. You will have a clear and concise brand mission statement putting you in a good position to either design your own logo or brief a graphic designer.

Whilst branding in such an important part of running a successful company we will approach it in a fun and engaging way!

This class will be aimed at people running creative businesses - such as photographers, craft makers, pattern designers, bakers - people who are talented in their field but feel overwhelmed by branding.

• Introduction
• Defining your business
• Your perfect customer or client
• The importance of branding
• Your brand name
• The message and the mark - your brand mission statement
• The message and the mark - writing your logo design brief
• Next steps