Branding Uncovered: Color Palettes - The Power of the Perfect Palette

Welcome to the first of this new series of classes Branding Uncovered. In this class we will dive into the world of brand color palettes and how they can help your business stand out for all the right reasons. From color psychology, symbolism, the science behind how we see colours to seasonal color personalities; we will explore the importance color plays in our lives before moving onto Part 2 of the class, The Brand Color Palette Workshop. There is a Workbook to follow along with in the class resources. 

In Part 2 I will guide you through some of my tried and tested techniques for coming up with the perfect palette. This will be a really interactive workshop leaving you inspired to create color palettes and how colors work together. 

There will also be live ask me anything sessions in my dedicated facebook group which you can join here. 

I'm so excited about this new series and would love you to join the branding journey... this class is perfect for anyone running their own business, graphic designers or anyone who would like to know more about how color works... 

• Introduction
• What We Will Cover
• The Impact of Color in our Lives
• The Science Bit
• Terminology
• Brands and Color Psychology
• Color Symbolism
• Seasonal Color Personalities
• Conclusion from Part 1
• Part 2 Workshop Intro
• Color Models
• Photo Inspiration
• Seasonal Swatches
• Online Tools
• Moodboards
• The Great Outdoors
• Putting this into Practise
• Final Thoughts