Branding for Entrepreneurs: Building an Aspirational Brand in the Instagram Era

Do you have a great idea for a brand, but you're just not sure quite how to establish it online? Never fear — Cyndi Ramirez-Fulton, entrepreneur and founder of Chillhouse, is here to help!

After creating her smash-hit blog Taste of Style, Cyndi founded Chillhouse on the ethos of ethically-minded self-care without guilt at affordable prices. Though she had a substantial following of her own, Cyndi built Chillhouse's brand separately, from the ground up, to ensure it could stand on its own. 

In this accessible, fun class, Cyndi takes you behind the scenes to learn her personal process for building a brand in the Instagram era.Each lesson is full of Cyndi's tips, tricks, observations, and best-in-class industry examples, giving you essential building blocks that you can apply to the development of your own brand or your business. 

Through clear, easy-to-follow lessons, you'll learn how to:

• Research your audience before you launch
• Develop your written voice and visual identity
• Engage in successful strategic partnerships
• Make your brand memorable, unique, and coherent

While Cyndi's expertise is exceptional for online communities, her teachings on branding are valuable for anyone looking to start their own business or develop their personal brand. By the end of the class, you'll have gotten hands-on experience with custom worksheets for your brand story and audience that will guide you through Cyndi's exercises for brand development, giving you the tools you need to create a unique, sustainable brand that stands out from the crowd online!

• Introduction
• Getting Started
• Finding Your Story
• Knowing Your Audience
• Developing Your Voice
• Defining Your Visual Identity
• Growing Your Audience
• Partnering Strategically
• Getting Personal
• Final Thoughts
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