Brand Marketing: Planning A Successful Event
Offered By: Skillshare
Course Description
Overview
Have you ever planned an event for your brand that wasn't well attended? If so, you may have been disappointed, especially if you thought you did everything correctly. Not only are you most likely disappointed, but your guests may have been as well. Now think about a time when you attended a sold out event and how alive the room was and how great you felt at the end of the night. You probably thought the money you spent was well worth it!
WHAT YOU WILL LEARN IN THIS COURSE
In tihs class, students will gain tremendous insight into the event planning process, and learn how to create their own high event value from the customers perspective:
Topics Include:
Why Am I Planning An Event In The First Place?
Is There A Demand For My Topic Or Can I Create Demand?
How To Get Marketing Sponsors For Your Event?
Capital Budgeting Requirements (Boring I know - but necessary)
Event Marketing 101: New Ideas To Try
TAKE YOUR BRAND FURTHER!
If you ever wanted to pull off a successful event, no matter how large or how small, this guide will accelerate your efforts.
By the end of this course you will have a core understanding of how to plan for and execute a succesful event.
SPECIAL PRIZE FOR STUDENTS - ON NOVEMBER 1st, we will review all of the entries and events posted and select OUR FAVORITE EVENT. THAT WINNER WILL be given the opportunity to become a FREE Sponsor of our "HOW TO GET FUNDING FROM A SHARK 2" EVENT in NYC and be one of MY VIP Guests!
Syllabus
- Trailer
- Doing The Research For Your Event
- Creating A Great Amount Of Demand For Your Event!
- Finding Sponsors and Marketing Partners For Your Event
- Creating The Marketing And Media Kit Materials For Your Sponsors
- Creating A Simple Budget Outline For Your Event
- Filling In The Cost For Your Event
- Choosing A Venue
- Event Marketing and Selling Tickets To Your Event
Taught by
Jeremy Andrews
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