Brand Identity Design for Beginners

Building distinctive brands have never been more important. In a world where there is a sea of brands, how do you differentiate from each other?

Brand identity is the pillar of branding, you can have a business idea and sell a service but without strong design, the user experience can suffer.

In this class, I will teach you the basics of designing a brand identity from scratch, my process with real client examples and sharing all my tips from my 8 years of experience. Creating a brand identity is more than just a logo, there are many more assets and parts to it which I will show you!

What you will learn:

• Differences in brand identity, branding and brand building
• My personal brand identity process
• Brand, Customers, Goals
• Designing distinctive assets
• Presentation Tips and structure
• Discovery design process
• Executing on-brand touchpoints
• How to present your identity
• Real client examples

Who is the class for:

• Brand and Logo Designers
• Graphic Designers
• Freelancers
• Creative Beginners
• Small Agency Owners

• Trailer
• Defining Brand Identity
• Brand Studio Inspiration
• The Identity Process
• Consult Call
• Discovery
• Brand Archetypes
• Brand Tagline
• Messaging & Value Proposition
• Tone Of Voice
• Stylescapes
• Logo Design
• Presentation
• Production
• Delivery
• Distinctive Assets
• Brand Examples
• Exporting and creating for social media
• Class Project
• Thank you