Blogging Masterclass: Build A Successful Blog In 2023 And Beyond

Brad Merrill has been building things on the web for well over a decade. In 2010, he started a blog about technology and innovation, and in just a couple of years it grew into a large publication with staff and revenue, serving more than half a million monthly readers. His work has been featured on Techmeme and cited by a number of notable blogs and publications, including the Wall Street Journal.

In this course, Brad condenses ten years of trial and error into a simple blueprint designed to help you build a successful blog.

• Welcome!
• How To Use This Course
• [Foundation] The Mindset Of A Successful Blogger
• [Foundation] Content Strategy & How To Find Your Perfect Niche
• [Foundation] Naming & Branding Your Blog
• [Website] Why You Should Use WordPress For Your Blog
• [Website] What You'll Need To Build A WordPress Site
• [Website] How To Set Up WordPress In 5 Minutes Or Less
• [Website] Exploring The WordPress Dashboard
• [Website] WordPress Posts & Pages
• [Website] The WordPress Post Editor
• [Website] Customizing Your WordPress Profile
• [Website] Finding & Installing A WordPress Theme
• [Website] How To Customize Your Theme
• [Website] WordPress Plugins
• [Website] Security & Backups
• [Website] Analytics & Data
• [Ideas] Why You Need A Reliable Ideation System
• [Ideas] Creation Begins With Consumption
• [Ideas] Conducting A Brain Dump
• [Ideas] The #1 Tool For Content Research
• [Ideas] Questions Straight From Your Target Audience
• [Ideas] Eavesdropping On Niche Communities
• [Ideas] How Your Existing Audience And Content Can Help You Generate New Ideas
• [Writing] The Importance Of Effective Writing
• [Writing] How To Write Irresistible Headlines
• [Writing] Matching Your Audience's Tone & Vocabulary
• [Writing] Creating Focused Content
• [Writing] How Grammatical Errors Can Cripple Your Efforts
• [Writing] How To Become A Better Writer
• [Content Types] Exploring Various Types Of Content
• [Content Types] How To Create Epic List Content
• [Content Types] Teaching Your Audience With Guides & Tutorials
• [Content Types] Two Approaches To Q&A Content
• [Content Types] Interviews & Profiles
• [Content Types] Where A List Meets An Interview
• [Content Types] How To Write Valuable Reviews & Comparisons
• [Content Types] Working News Into Your Content Strategy
• [Content Types] Creating Valuable Roundups & Resource Lists
• [Content Types] Thought, Opinion, And Controversy
• [Content Types] Statistics & Original Research
• [Content Types] Presenting Complex Data For Visual Learners
• [Content Types] How To Write A Case Study That Turns Readers Into Customers
• [Repurposing] Exploring Alternative Content Formats
• [Repurposing] How To Generate An Infinite Stream Of Fresh Content
• [Repurposing] Watch Me Turn One Video Interview Into More Than A Dozen Pieces Of Content
• [SEO] A Brief Introduction To SEO
• [SEO] Understanding Search Engines
• [SEO] Basic Site Setup For SEO
• [SEO] The Best SEO Plugin For WordPress
• [SEO] Optimizing Your Page Titles
• [SEO] Optimizing Your Meta Descriptions
• [SEO] Themes & Template Settings
• [SEO] Analyzing Your Content
• [SEO] How To Choose The Right Keywords And Create High-Ranking Content On Any Topic
• [SEO] Does Keyword Density Matter?
• [SEO] Internal Links
• [SEO] Image Optimization
• [Promotion] Why Content Promotion Is Crucial
• [Promotion] Guest Posting & Strategic Collaboration
• [Promotion] A Simple Way To Get Leading Influencers To Share Your Content
• [Promotion] Teasing Your Content On Social Media
• [Promotion] How To Get Your Content Featured In Popular Resource Lists
• [Promotion] Don't Neglect This Free Source Of On-Demand Traffic
• [Promotion] How To Promote Your Content In Groups & Niche Communities
• [Promotion] The Most Effective Way To Skyrocket Your Audience Overnight
• [Email] Why Growing An Email List Should Be Your #1 Priority
• [Email] Choosing An Email Marketing Service
• [Email] Incentivizing The Opt-In: 17 Lead Magnet Ideas
• [Email] Where To Place Opt-In Forms On Your Site
• [Email] High-Profile Opt-In Forms
• [Email] How To Turn Commenters Into Subscribers
• [Email] A Counterintuitive Strategy To Increase Your Conversion Rate
• [Email] Leveraging Social Proof To Grow Your Email List
• [Email] Nurturing Your List: The Key To Building Lasting Relationships
• [Monetization] How To Turn Your Blog Into A Business
• [Monetization] The Most Common Way To Monetize A Blog (And Why I Don't Recommend It)
• [Monetization] The Best Way To Monetize A Blog Without A Product Of Your Own
• [Monetization] Creating & Selling Your Own Products
• [Monetization] How To Generate Long-Term, Recurring Subscription Revenue
• [Monetization] Using Your Blog To Market Your Services
• The Next Steps