Animation for Graphic Designers: How to Animate a Logo

Want to take your designs to the next level? Learn how to bring your logos to life with animation!

Join motion designer William Kesling to learn how to create a compelling logo animation. This class is perfect for designers who want to learn how to bring their static work into the world of movement. Covering everything from initial storyboards to animating in After Effects, you’ll see how to transform an existing logo into an enticing motion design that captures eyes and conveys a brand’s story. You’ll learn how to:

• Make an animation plan with storyboards
• Break down a logo into its layers in Illustrator
• Build initial scenes in After Effects
• Make transitions for a seamless animation
• Create a final loop and export your project

William breaks down every tool he uses into clear and understandable terms, so no matter what level you're at you can take this class! Whether you're a graphic designer with an existing logo that you want to push to the next level or an aspiring motion designer, by the end of the class you'll have learned an essential skill that you can use with any logo.

William Kesling is a motion designer for Focus Lab, a strategic, creative, and design studio based out of Savannah, Georgie. Logo design work was done by Alex Sailer.

• Introduction
• Planning Your Animation
• Arranging Layers in Illustrator
• Transitioning to After Effects
• Building the Guiding Object
• Building the Brand Element
• Building Transition I
• Refining Transition I
• Building Transition II
• Refining Transition II
• Building Out the Type
• Creating the Final Loop
• Exporting and Final Thoughts
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