Analytics & Authenticity on Instagram: Crafting Your Digital Presence

Make yourself known on Instagram with this 45-minute class with designer and illustrator Sophia Chang. You'll follow along as Sophia walks you through how you can build your personal brand on Instagram — covering everything from photo editing to analytics and community engagement on her favorite platform.

You'll start by identifying your own passions by category, then you'll zero in on how to:

• represent those passions through photography
• engage the communities around them on Instagram
• interact with them in a meaningful way
• set goals for growing your following
• track your growth through analytics

With tips on maintaining your authenticity throughout, this class is great for anyone looking to get their work or their personal brand out there in a creative, authentic way by leveraging the power of Instagram. By the end of this class, you'll have your own perfectly crafted online presence to share.

• Introduction
• Setting Goals for Your Instagram Growth
• Inspiration for Your Feed
• Presentation on Your Feed
• Hashtag Strategy
• Followers and Following
• Using Analytics for Growth
• Professionalism
• Final Thoughts