A Guide for Freelancers: Structure Your Website

Are you a freelancer? Do you sometimes wonder how to best represent your business online? Do you feel insecure about what to say on your website?

I’ve created this class because I’ve realised many freelancers create portfolio websites that don’t necessarily help them win new clients.

The reason why I created this class is because I know how hard it is to structure what you want to say about yourself and your freelance business. I’ve previously written an article about this topic for 99U. 

This class is a practical step by step guide to help you figure out how to conceptualise your website and how to write the text to represent your business in an authentic way.

You might have heard my name from one of the books I’ve written to help creatives start a business. If you have any further questions I haven’t covered in this class please don’t hesitate to reach out through my website.

I really hope this class will help you express the essentials about your business so that potential clients know what to hire you for!

• Introduction
• Class Project
• Determine the purpose of your website
• Showcase your focus, on being multipassionate
• Map your website's ideal menu navigation
• Choose a template and the right hosting service
• Brand yourself
• Pick a URL
• Create your client persona profiles
• Articulate your offer
• Systemize your services
• Show your work
• Win trust
• Write the text for your "About Me" page
• Organize and write all your copy
• Design the look of your website
• Get contacted
• To blog or not to blog?
• SEO-optimize your website
• Final words