5 Email Marketing Basics

In this class we'll review the five email marketing basics which include some of the most relevant and common topics of this marketing discipline: 

1. Optimal send times + frequency 
2. List hygiene 
3. Subject lines
4. Testing & optimization
5. Measuring success

Students in this class will learn how to optimize and understand their email marketing program better by establishing which day of the week is most effective, how often they should send to their specific audience, how to maintain clean distribution lists, common do’s and don’ts for subject lines, what kinds of tests work best, and how to measure success.

This class is designed for anyone new or starting out in Email Marketing whether you’re a freelancer, small business owner, supporting a corporate email marketing program, or anyone with a general interest in Email!

• Intro to 5 email marketing basics
• Optimal send time
• List hygiene
• Subject lines
• Testing & optimization
• Measuring success