Crafting a Winning SEO Strategy: A Guide for In-House Marketers

Gain a comprehensive understanding of SEO strategy, covering key elements such as crafting effective strategies, creating actionable roadmaps, leveraging competitive advantages, and presenting your plans to secure support and buy-in.

• Intro
• In this course, Kevin will provide a comprehensive exploration of SEO strategies, covering everything from defining effective strategies and creating roadmaps to uncovering competitive advantages and effectively delivering your strategy. He also offers a thorough course overview, identifying the ideal audience for this course as well as valuable tips on how to maximize your learning experience.
• SEO Strategy Basics
• Gain a fundamental understanding of SEO strategy, learning what it entails and exploring the five essential components that form a robust strategy. You'll also discover the key characteristics of an effective SEO strategy, setting the foundation for creating successful plans.
• Building Your SEO Strategy
• This lesson explores six key sections, providing essential insights to build a robust and goal-oriented SEO strategy.
• Delivering Your SEO Strategy
• In this lesson, you’ll explore five key sections aimed at executing your strategy effectively. These insights will guide you in translating your strategy into actionable and measurable steps for success.
• Presenting Your Strategy
• In this lesson, you'll delve into essential skills for effectively pitching your SEO strategy to decision-makers. Mastering these presentation techniques is crucial for gaining the support and buy-in necessary for your SEO strategy's success.
• Summary
• In this final lesson, Kevin recaps everything you have learned throughout the course and defines next steps to achieve success with SEO strategies.
• Congratulations!
• Congratulations!