SEO Principles: An Essential Guide for Beginners

Get to know the essentials of SEO in this hands-on course. You’ll learn how to do all the basics, including keyword research, on-page SEO, technical SEO, and off-page SEO.

• What is SEO? (The Multi-Trillion-Dollar Opportunity)
• In this lesson, you’ll gain an understanding of what search engine optimization is and how search engine results pages work.
• The 3 Components of SEO
• In this lesson, you will be introduced to the main components of SEO and the also the relevance of using keywords on your webpages to rank on Google.
• Intro to Keyword Research
• In this lesson, you’ll learn the major factors to consider when conducting keyword research, how SEOs categorize keywords, and more.
• Creating Your List of Target Keywords
• In this lesson, you’ll learn how to use Semrush tools to build lists of target keywords, specifically using Organic Research, Keyword Overview, Keyword Magic Tool and Keyword Gap.
• On-Page SEO
• In this lesson, you will dive deeper into On-page SEO and will learn relevant factors and best practices for developing well-optimized webpages.
• Technical SEO
• In this lesson, we take a detailed look at Technical SEO, exploring in further detail how search engines work and using Semrushs Site Audit tool to diagnose issues to allow for optimisation.
• Off-Page SEO
• In this final lesson, you will learn Off-page SEO. Specifically the relevance of backlinks along with best practices of link building by using Semrushs Backlink Analytics and Link Building Tool.
• Congratulations!
• Congratulations!