Competitive Analysis and Keyword Research Course

Learn how to do competitive analysis and keyword research.

If you want to learn how to carry out competitive analysis and keyword research, saving time and effort with Semrush suite, then this is the best course for you. You’ll be guided through all the necessary tools in a series of free video lessons.

Learn how to take the first, most important, steps in SEO -- competitive analysis and keyword research -- with Semrush tools. These steps are indispensable in building a winning SEO strategy.

• Introduction to Competitive Research with Semrush
• In this introductory lesson, you’ll gain insight into the Semrush platform as a whole, with emphasis on the six tools you’ll learn about throughout the course. You’ll uncover why competitive research is vital to your business’s success, and how you can elevate your digital marketing game.
• Domain Overview
• In this lesson, you’ll learn how to get instant insights into how your website fares against the biggest players in your target market. You’ll uncover information like Authority Score, backlinks, organic keywords, traffic share, and more.
• Organic Research Tool
• In this lesson, you’ll learn how to analyze the SEO practices of any competitor. You’ll also discover how to get a full view of any website’s organic keyword rankings, spot fluctuations in their rankings, discover opportunities to attract more organic traffic, and compete against your biggest rivals online.
• Keyword Gap Tool
• In this lesson, you’ll learn how to find unique keyword opportunities to outrank your rivals. More specifically, you’ll master the Keyword Gap tool.
• Backlink Gap Tool
• In this lesson, you’ll discover how to find winning, high-quality backlink prospects by learning from your competitors. By using the Backlink Gap tool, you can easily spot missing opportunities and develop a successful strategy for outreach.
• Market Explorer
• In this lesson, you’ll learn how to supercharge your competitive research within any industry or niche using the Market Explorer tool.
• Traffic Analytics
• In this lesson, you’ll develop a deeper understanding of where a website’s mobile and desktop traffic comes from, and how its visitors interact on that website. You’ll also learn how you can double-down on very specific characteristics of your competitors’ audience.