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Public Relations

Offered By: Santa Barbara City College via California Community Colleges System

Tags

Public Relations Courses Business Communication Courses Campaign Planning Courses

Course Description

Overview

Skills Advisories: Eligibility for English 110 or English 110H.Survey of public relations history, theories and practices, focusing on applications to business, public and nonprofit agencies and institutions. Practical approach to using the media, creating press releases, organizing and executing campaigns, and promoting favorable relations with various segments of the public.Hours: 54 (54 lecture)Transfer Information: C-ID (JOUR 150.), CSU TransferableSBCC General Education: NoneGrading Options: Pass/No Pass or Standard Letter

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