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Public Relations

Offered By: Santa Barbara City College via California Community Colleges System

Tags

Public Relations Courses Social Media Marketing Courses Strategic Planning Courses Business Communication Courses

Course Description

Overview

Practical, skills-oriented introduction to public relations for business, public and non-profit organizations. Emphasis on writing press releases and other publicity tools, developing strategic plans, using social media for promotion and identifying techniques for media relations.Hours: 54 (54 lecture)Transfer Information: C-ID (JOUR 150.), CSU TransferableSBCC General Education: NoneGrading Options: Pass/No Pass or Standard Letter

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