YoVDO

Online and Mobile Marketing

Offered By: Santa Barbara City College via California Community Colleges System

Tags

Digital Marketing Courses Keyword Research Courses Search Engine Optimization Courses Mobile Marketing Courses Web Analytics Courses Mobile Advertising Courses Video Advertising Courses

Course Description

Overview

Introduction to those components needed to develop effective online and search engine marketing (SEM) strategies. Emerging digital media and mobile advertising campaigns are emphasized. Includes search engine optimization (SEO), paid placement ads, keyword identification, placement strategies, SEM research and management tools, and WAP advertising applications in mobile marketing and video advertising.Hours: 54 (54 lecture)Transfer Information: CSU TransferableSBCC General Education: NoneGrading Options: Pass/No Pass or Standard Letter

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