BUS203: Principles of Marketing

Offered By: Saylor Academy

Tags

Marketing Courses Social Media Marketing Courses Segmentation Courses Targeting Courses Marketing Campaigns Courses Marketing Research Courses

Course Description

Overview

Explore the entire marketing process, from identifying and targeting your customer base to creating value that will appeal to your consumers and marketing and distributing your product.

Syllabus

Course Introduction
Unit 1: The Definition and Principles of Marketing
Unit 2: Segmenting, Targeting, and Positioning
Unit 3: Customers and Marketing Research
Unit 4: Life Cycles, Offers, Supply Chains, and Pricing
Unit 5: Distribution and Promotion
Unit 6: Launching a Marketing Campaign
Unit 7: Social Media Marketing
Study Guide
Course Feedback Survey
Certificate Final Exam
Saylor Direct Credit

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