BUS305: Small Business Management

Gain comprehensive knowledge and skills in small business management through an extensive 98-hour course covering entrepreneurship fundamentals, team building, business planning, marketing strategies, and venture financing. Explore key elements of entrepreneurship, learn to assemble an effective team, develop a robust business plan, create impactful marketing strategies, and understand the intricacies of financing a new venture. Complete the course with a study guide, feedback survey, and final exam to earn a certificate and potentially receive direct credit.

• Course Introduction
• Unit 1: Elements of Entrepreneurship
• Unit 2: Building the Right Team
• Unit 3: The Business Plan
• Unit 4: Marketing Strategy
• Unit 5: Financing the New Venture
• Study Guide
• Course Feedback Survey
• Certificate Final Exam
• Saylor Direct Credit