PRSM107: Crisis Communication

Explore the critical field of crisis communication in this 18-hour course covering essential topics such as crisis preparation, social media utilization during emergencies, strategic message development, and the design of comprehensive crisis communication plans. Gain valuable insights and practical skills to effectively manage and respond to various crisis scenarios, enhancing your ability to protect organizational reputation and maintain stakeholder trust during challenging times.

• Course Introduction
• Unit 1: Crisis Communication Introduction
• Unit 2: Preparing for a Crisis
• Unit 3: Using Social Media During a Crisis
• Unit 4: Designing a Crisis Communication Plan (CCP)
• Unit 5: Developing Strategic Messages
• Course Feedback Survey
• Certificate Final Exam