COMM411: Public Relations

Explore the comprehensive field of public relations through a structured curriculum covering foundational concepts, strategic planning, audience targeting, media relations, and specialized writing techniques. Delve into social projects, crisis communications, and career opportunities while developing essential skills for professional growth in the PR industry. Gain practical insights and prepare for a successful career through hands-on learning experiences and a final exam to demonstrate mastery of key concepts.

• Course Introduction
• Unit 1: Foundations of Public Relations
• Unit 2: Public Relations Components and Planning
• Unit 3: Key Target Audiences
• Unit 4: Media Relations
• Unit 5: Writing for Public Relations
• Unit 6: Social Projects and Public Relations
• Unit 7: Crisis Communications
• Unit 8: Careers in Public Relations
• Unit 9: Careers in Public Relations
• Unit 10: Professional Development
• Course Feedback Survey
• Certificate Final Exam