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Sales Operations: Final Project

Offered By: West Virginia University via Coursera

Tags

Sales Courses Strategic Management Courses Business Analysis Courses Performance Evaluation Courses Recruitment Courses Compensation Management Courses Sales Management Courses

Course Description

Overview

In the final project for the Sales Operations/Management Specialization, learners will be asked to apply the knowledge they have obtained by performing a critical analysis of a real-world business. Learners are to select a business that has a sales function/operation. The learners are to identify the manager responsible for the sales function (typically called a Sales Manager) and interview this person on the sales management practices at this firm.

Syllabus

  • Overall Sales Function & Reporting Structure
  • Recruitment and Training
  • Territories and Compensation
  • Evaluation

Taught by

Emily C. Tanner, Ph.D., Suzanne C. Bal and Michael F. Walsh, Ph.D.

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