Promotional Materials Every Musician Needs

As the saying goes, first impressions are everything, especially in the arts. That's why it's so important to have the skills and knowledge you need to create effective promotional materials that will help you stand out from the crowd. In this course, you will learn everything you need to know about creating powerful promotional materials that effectively showcase your talent and enhance your professional image. From artist bios and captivating headshots to polished resumes/CVs, persuasive cover letters, attractive websites, and engaging promotional videos, this course will walk you through the promotional materials you need to establish a strong and professional presence in the music industry. By mastering the art of creating compelling promotional materials, you can effectively showcase your talent, convey your unique brand identity, and leave a lasting impression on your target audience. This course can be taken by itself or as part of the “Musician's Professional Toolbox” specialization.

• Resumes and CVs
• In this module, you will learn the content and formatting principles behind a variety of resume types and create three different resumes based on your professional training and experience.
• Bios and Cover Letters
• In this module, you will learn to write compelling biographical materials and effective cover letters for a variety of uses.
• Promotional Images, Demo Videos, and Websites
• In this module, you will learn principles of design and content required to create compelling promotional materials through visual, audio, and web-based means.