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Analyzing Product Opportunities with Creately

Offered By: Coursera Project Network via Coursera

Tags

Creately Courses Innovation Courses Market Analysis Courses Competitive Strategy Courses Business Planning Courses Product Strategy Courses

Course Description

Overview

By the end of this project, you will be fluent in identifying and analyzing product and market opportunities for new businesses, and in deriving next phase strategies from your analysis. This will enable you to generate positive results for your business venture. This project is designed to engage and harness your visionary and exploratory abilities. You will use proven models in competitive strategy and the Creately platform to explore and analyze these models. This is an important step for individuals or companies wanting to explore new markets for products or services. We will practice critically examining markets and products structures that affect the business. You will engage in evaluating, through examples and hands-on practice, making decisions on product orientation for existing markets as well as new markets. Furthermore, you will assess whether to modify or keep the product structure when entering the market. This project furthers the knowledge and skills acquired during "Analyzing Market Attractiveness Using Creately", and is important step in engineering a successful product or service.

Syllabus

  • Project Overview
    • This project-based course was developed to engage and harness your visionary and exploratory abilities. During this course, you will use proven models in competitive strategy. Together we will identify and analyze product strategies for different markets and derive next step strategic opportunities. This is an important step for individuals or companies wanting to explore new markets for products or services. By the end of this project, you will be fluent in identifying and analyzing product strategies for business markets and in asking innovative questions for the next phase of product development . You will generate solutions that can be used as part of your future business plan presentation to lenders or business stakeholders, making it an integral part of your digital tools portfolio.

Taught by

Jasper Albert

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