Product Management Essentials

Learn to effectively manage each stage of the product lifecycle

Over the last decade, product management has continued to become an important business discipline, with product manager roles now a common occurrence in any organisation with a digital presence.

This four-week course, created in collaboration with Atlassian, will help develop your product management knowledge and skills. You’ll be guided through the product management timeline with tips and techniques for each step of the process, from strategies and design to launch and growth.

Explore the basics of product management and strategy

While product management continues to evolve, it can be summarised as ‘maximising the success of a product throughout the entirety of its lifecycle, thereby supporting an organisation to achieve its goals’.

On this course, you’ll develop your basic product management knowledge and skills to create actual business value. These skills will help you enter into almost any industry and organisation to further your career.

Build your skills in product design and development

With the speed of digital innovation, the influence of digital products on the wider economy, and the growing expectations of customers, product design and development skills are in constant demand.

You’ll look at product design strategies and how you can incorporate product management techniques into the design and development process.

Discover the tools to execute a successful product launch

The final part of this course will guide you through launching a product and the skills needed to execute a successful launch.

However, as most product managers know, the launch isn’t the end of the product lifecycle, so you’ll also look at how to measure success, the metrics to use, and how to utilise this information to improve a product with the aim of generating value for an organisation.

This course is designed for anyone interested in improving their practical product management skills.

Whether you already work as a Product Manager or you’re new to product management, this course will help build your skills for each stage of the product development process.

• An introduction to product management and product strategy
• What is product management?
• Introduction to products
• Getting your product out there
• Introduction to product design
• Understanding product design to build successful products
• Effective product design for valuable products
• Conceptualising effective products with value
• Product launch
• Introduction to a product launch
• What is product marketing?
• Launching your product to the market
• Product improvement and growth
• Introduction to product improvement
• Types of metrics to measure performance
• Customer feedback mechanisms for product improvement