Retail and Service Experience Design for CCIs

Offered By: Politecnico di Milano via Polimi OPEN KNOWLEDGE

Course Description

Overview

This MOOC examines how brand values, products/service sensory qualities and their communicative, emotional and relational attributes are translated into the context of physical and virtual retail and its omnichannel evolution.

Syllabus

Week 0 - Introduction to the course
Week 1
Week 2
Week 3
Week 4
Additional resources

Taught by

Claudia Baldi, Paola Bertola, Francesca Bonfim Bandeira, Alexio Cassani, Valeria Iannilli, Vittorio Linfante, Alessandra Spagnoli, and Federica Vacca

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