YoVDO

Retail and Service Experience Design for CCIs

Offered By: Politecnico di Milano via Polimi OPEN KNOWLEDGE

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Retail Management Courses Digital Marketing Courses Fashion Courses Customer Service Courses Brand Value Courses

Course Description

Overview

This MOOC examines how brand values, products/service sensory qualities and their communicative, emotional and relational attributes are translated into the context of physical and virtual retail and its omnichannel evolution.

Syllabus

  • Week 0 - Introduction to the course
  • Week 1
  • Week 2
  • Week 3
  • Week 4
  • Additional resources

Taught by

Claudia Baldi, Paola Bertola, Francesca Bonfim Bandeira, Alexio Cassani, Valeria Iannilli, Vittorio Linfante, Alessandra Spagnoli, and Federica Vacca

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