YoVDO

Retail and Service Experience Design for CCIs

Offered By: Politecnico di Milano via Polimi OPEN KNOWLEDGE

Tags

Retail Management Courses Digital Marketing Courses Fashion Courses Customer Service Courses Brand Value Courses

Course Description

Overview

This MOOC examines how brand values, products/service sensory qualities and their communicative, emotional and relational attributes are translated into the context of physical and virtual retail and its omnichannel evolution.

Syllabus

  • Week 0 - Introduction to the course
  • Week 1
  • Week 2
  • Week 3
  • Week 4
  • Additional resources

Taught by

Claudia Baldi, Paola Bertola, Francesca Bonfim Bandeira, Alexio Cassani, Valeria Iannilli, Vittorio Linfante, Alessandra Spagnoli, and Federica Vacca

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