YoVDO

Content Branding and Digital Storytelling for CCIs

Offered By: Politecnico di Milano via Polimi OPEN KNOWLEDGE

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Branding Courses Storytelling Courses Digital Storytelling Courses

Course Description

Overview

This course will introduce the most important Branding concepts in the fashion sector with practical applications of branding strategies to the market.

Syllabus

  • Week 0 - Introduction to the course
  • Week 1 - Branding Fashion in Industries
  • Week 2 - Emerging Branding Strategies in Digital Landscapes
  • Week 3 - Branding through social media engagement
  • Week 4 - Branding design within multichanneling strategies
  • Additional resources

Taught by

Paola Bertola, Valeria Iannilli, Vittorio Linfante, Fabrizio Pini, and Angelica Vandi

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