Content Branding and Digital Storytelling for CCIs
Offered By: Politecnico di Milano via Polimi OPEN KNOWLEDGE
Course Description
Overview
This course will introduce the most important Branding concepts in the fashion sector with practical applications of branding strategies to the market.
Syllabus
- Week 0 - Introduction to the course
- Week 1 - Branding Fashion in Industries
- Week 2 - Emerging Branding Strategies in Digital Landscapes
- Week 3 - Branding through social media engagement
- Week 4 - Branding design within multichanneling strategies
- Additional resources
Taught by
Paola Bertola, Valeria Iannilli, Vittorio Linfante, Fabrizio Pini, and Angelica Vandi
Tags
Related Courses
Powerful Tools for Teaching and Learning: Digital StorytellingUniversity of Houston System via Coursera Metaliteracy: Empowering Yourself in a Connected World
State University of New York via Coursera Storytelling digital
IONIS Digital Storytelling: Filmmaking for the Web
University of Birmingham via FutureLearn Основы SMM: тренды, аудитории, платформы, аналитика
Tomsk State University via Coursera