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Business for WISEs

Offered By: Politecnico di Milano via Polimi OPEN KNOWLEDGE

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Strategic Management Courses Leadership Courses Innovation Courses Market Analysis Courses Competitive Advantage Courses

Course Description

Overview

Business for WISEs introduces the key theories of innovation, models and approaches related to continuous competitive advantage through products, processes, utilizing technologies and through market practices. It offers key theories of marketing, models and practices of digital marketing and visibility.

Syllabus

  • Week 0 - Introduction to the course
  • Week 1 - Introduction
  • Week 2 - Business Innovation
  • Week 3 - Marketing
  • Additional Resources

Taught by

Nataša Golik Klanac and Susan Shan Chen

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