UX Content Strategy
Offered By: Pluralsight
Course Description
Overview
This course teaches you how to define the UX content strategy for your organization with proven methods and techniques, giving you confidence to take over day-to-day activities of a UX content strategist.
Do you struggle in reaching out to your target customers? In this course, UX Content Strategy, you’ll learn to create a UX content strategy for your organization. First, you’ll explore the content strategy blueprint. Next, you’ll discover how to conduct quantitative and qualitative market research. Then, you'll see how to create personas, score your stakeholders, and develop effective workflows and guides. Finally, you’ll learn how to evaluate the process. When you’re finished with this course, you’ll have the skills and knowledge of UX content strategy needed to define the UX content strategy for your organization.
Do you struggle in reaching out to your target customers? In this course, UX Content Strategy, you’ll learn to create a UX content strategy for your organization. First, you’ll explore the content strategy blueprint. Next, you’ll discover how to conduct quantitative and qualitative market research. Then, you'll see how to create personas, score your stakeholders, and develop effective workflows and guides. Finally, you’ll learn how to evaluate the process. When you’re finished with this course, you’ll have the skills and knowledge of UX content strategy needed to define the UX content strategy for your organization.
Syllabus
- Course Overview 1min
- Building Your Content Strategy Blueprint 18mins
- Applying Research Methods into Your Content Strategy 24mins
- Creating Your Empowered Persona 32mins
- Scoring Your Stakeholders 13mins
- Developing Your UX Guides 17mins
- Evaluating the Result for a Greater Success 9mins
Taught by
Aleksandar Vladimirov
Related Courses
Technology EntrepreneurshipIndependent Introduction au marketing
HEC Montréal via Independent Innovación y Emprendimiento
Universidad Europea de Madrid via Miríadax Marketing for Non-Marketers
The University of British Columbia via edX Starting a Business 3: Customers and Competitors
University of Leeds via FutureLearn