Using AMPscript in CloudPages in Salesforce Marketing Cloud

This course will teach you how to create CloudPages that use AMPscript to interact with your Marketing Cloud contacts and data, and perform interactions like sending triggered emails, capturing form data and updating contact subscription preferences.

Creating CloudPages does not need to be intimidating. In this course, Using AMPscript in CloudPages in Salesforce Marketing Cloud, you will learn how to use AMPscript to interact with your Marketing Cloud Data and contacts, and be able to perform interactions from within CloudPages. First, you will learn AMPscript functions and methods that are exclusively used with CloudPages. Next, you will explore common AMPscript functions to do CMS versioning. Finally, you will discover the SOAP API, error handling, adding/updating Salesforce data and utilizing dynamic content. When you are finished with this course, you will have the knowledge needed to build a custom preference center for your account that can interact with your Salesforce CRM records.

• Course Overview 1min
• Creating a Personalized, Dynamic Landing Page 16mins
• Creating a Custom Subscription Center Part 1: Landing Page Form 21mins
• Creating a Custom Subscription Center Part 2: Backend Processing 32mins
• Create a Custom Subscription Center Part 3: Interacting with the SOAP API 25mins