Service Design Conduct Interviews

This course will teach you how to get into the mind of the customer to understand their needs and help carve out the best journey and experience for them using a very efficient research method.

As a product person or even a business, the goal is to continuously understand your customer. In this course, Service Design Conduct Interviews, you will learn how to understand the customer, their needs, desires, motivations; helping carve out the best journey and experience for them. First, you will explore an overview of “what” and “why” service design. Next, you will discover the specific kinds of interviews and how best to carry them out. Finally, you will learn how to make sense of all the data you have gathered also seeing case studies. When you are finished with this course, service design conducting interviews as a research method will be second nature to you and in turn you will be able to give your customers the best experience and journey they could ask for.

• Course Overview 1min
• Participant Approach: Conducting Interviews 45mins
• Sensemaking Overview and Practical Case Studies 32mins