LinkedIn Strategy: Optimize Your Profile

The LinkedIn Profile is one of your most powerful branding tools. In this course, we'll go over the must-do tricks, tips, and tactics to have a better profile. The actions suggested in this course should help your profile show up higher in search results and be more interesting for readers. Go from commonplace, average, and boring to engaging and appealing as you communicate the right the brand messaging.

Optimizing your LinkedIn Profile includes having a better first impression and more meaningful content for visitors to read. We talk about how to have a better profile picture and a compelling Professional Headline. We talk about where else to use what you come up with for your Professional Headline. We talk about about improve your long narratives (summary and experience sections), as well as specific tips for keywords and key phrases. We talk about how you might want to alter your title and company names, as well as what to do with LinkedIn Skills and Endorsements. We also talk about how to get and give awesome recommendations, and where to add things such as which Pluralsight courses you have completed. We also talk about important settings you need to know about as you work on your LinkedIn Profile.

• Introduction 16mins
• LinkedIn Profile: Above the Fold 33mins
• Summary and Experience 29mins
• Skills and Recommendations 20mins
• LinkedIn Profile: Kitchen Sink 15mins