Implementing Vector Art in a Pixel-based Advertisement

Learn how to create impactful print advertisement compositions swiftly, using a combination of strong graphic design and retouching techniques. Software required: Adobe Illustrator CC and Adobe Photoshop CC.

During this course, we will break down the compositional process in regards to isolating the motorbike so it looks impressive and dynamic. We will learn how to execute rendering the vector motorbike to the correct size, color mode, and resolution. Next, we will arrange the initial composition set up by adding the dynamic sunset sky to the backdrop. Then, we will use a combination of the layer masks and the eraser tool to isolate the sky and erase the water. After this, we will inject brightness and contrast to the sky by exploring different Blendmode combinations. We will also use Alpha channels to erase the background from the cityscape buildings then add a layer style to them. We will then employ a background color that has interesting contrast as well as having a corporate finish. Finally we will add a small amount of copy to the advertisement that accentuates the power and elegance of the motorbike. Software required: Adobe Illustrator CC and Adobe Photoshop CC.

• Course Overview 1min
• Executing the Motorbike Shadow 16mins
• Setting up the Print Document and Rendering the Vector Motorbike 6mins
• Retouching and Adding the Sunset to the Composition 9mins
• Retouching and Implementing the Cityscape Buildings 18mins
• Administering the Motorbike Reflection and Applying Copy 16mins