Understand a Site's Traffic Using Google Analytics

Google Analytics helps you make actionable decisions that can have a dramatic impact on engagement and conversions. This course will teach you how to add Google Analytics to a website, create custom campaigns, and evaluate the results via reports.

While the costs associated with online advertising continuously grow year after year, businesses and developers need to make informed decisions regarding what is effective and what is not, in order for their business to thrive in a highly competitive market. In this course, Understand a Site's Traffic Using Google Analytics, you’ll learn to use Google Analytics to evaluate your site’s traffic and make decisions that will make a measurable difference for your client, employer, or business. First, you’ll explore the process of implementing Google Analytics, applying the necessary JavaScript code to your application, and noting the results in your Google Analytics dashboard. Next, you’ll discover how to create campaigns, pinpointing and categorizing the source of traffic to your application. Finally, you’ll learn how to select and analyze Google Analytics reports, including Geography and Demographics, and turn that data into action points that can improve return on investment. When you’re finished with this course, you’ll have the skills and knowledge of Google Analytics needed to optimize your advertising campaigns, understand your audience, and guide your client and employer to greater revenue and user satisfaction.