Making Your Research Captivating

This talk with Amy Bither will cover recruiting tactics, various research formats, nurturing those relationships, and amplifying the research's impact on product development and the company's goals.

The key to building a network of users who will participate in your research efforts is by applying methods of customer development. How can you form tight-knit relationships with your users and turn them into advocates? This talk will cover recruiting tactics, various research formats, nurturing those relationships, and amplifying the research's impact on product development and the company's goals.