Advanced Personalization with AMPscript in Salesforce Marketing Cloud

There are times when the drag and drop functionality isn’t enough to develop the right communication for your customers. This course will show you how to conceptualize and develop advanced personalization with AMPscript in Salesforce Marketing Cloud.

Personalization results in higher open rates, as well as higher click-through rates. In this course, Advanced Personalization with AMPscript with Salesforce Marketing Cloud, you will gain a working knowledge of how to develop AMPscript in Marketing Cloud that will allow you to build advanced personalization use cases. First, you’ll explore the type of personalization that is possible with advanced AMPscript. Next, you’ll dive into a use case of developing a product recommendation with AMPscript. Finally, you’ll learn how to develop a coupon selection use case with AMPscript. When you’re finished with this course, you’ll have the skills and knowledge of developing advanced AMPscript personalized.

• Course Overview 1min
• Personalization using AMPscript 7mins
• Demo: Building a Product Recommendation Using AMPscript 25mins
• Demo: Building a Coupon Selection Using AMPscript 11mins