Adobe Target Optimize Digital Experiences Fundamentals

Adobe Target Fundamentals. This course teaches you the basics of conversion optimization, activity creation, and managing offers stored in the customer library.

The digital age is constantly moving at a rapid pace, and it's often difficult to get ahead. In this course, Adobe Target Optimize Digital Experiences Fundamentals, you'll learn how to achieve a better understanding of your customer by driving more relevant experiences while improving your bottom line. First, you'll explore the basics of conversion optimization and how to structure a culture of testing. Next, you'll discover how to create testing activities to match your business objectives. Finally, you'll learn how to utilize the content library within Adobe Target for a more efficient workflow in the Marketing Cloud. When you're finished with this course, you'll have the skills and knowledge needed to start tailoring your website to match the expectations of your customers. Software required: Adobe Target.