Designing for Shrink Sleeves with Adobe CC

Shrink sleeve labels are one of the fastest growing segments in packaging. This course will teach you what shrink sleeves are and how to design for them, so your artwork can give the product the maximum aesthetic impact and shelf exposure.

Have you ever wanted your artwork to be displayed on a product in a 360 degree manner? In this course, Designing for Shrink Sleeves in Adobe CC, you'll be introduced to shrink sleeves and how you can design for them. First, you’ll discover exactly what shrink sleeves are and how they're made. Next, you’ll explore the advantages shrink sleeves have over conventional labels. Finally, you’ll learn how to design for shrink sleeves, from exploring container and design possibilities, to working with shrink sleeve dielines, and to color considerations and typography. When you’re finished with this course, you’ll have a solid understanding of shrink sleeves, best practices, and how to effectively design for them. Software required: Adobe Photoshop CC and Illustrator CC.

• Course Overview 1min
• Introduction to Shrink Sleeves and Sleeve Technology 14mins
• Substrate and Print Consideration 14mins
• Designing for Shrink Sleeves 29mins
• Best Practices and Challenges 20mins