Toolkit for Business Success

Join Peter as he takes you from idea to launch, with tips and insights from his 40 years of success. You’ll be armed with business acumen that will last a lifetime.

• Learn Peter’s 10 Golden Rules of business
• Build out your business plan
• Give the perfect pitch and raise funds
• Grow year on year with marketing secrets
• Fill your team with the right people
• Develop an entrepreneur’s mindset

• Entrepreneurs are made, not born
• The big idea
• The golden rules
• Golden rule 1: have a vision
• Golden rule 2: use your influence
• Golden rule 3: build your confidence
• Golden rule 4: make a commitment
• Golden rule 5: aim for results
• Golden rule 6: timing
• Golden rule 7: perseverance
• Golden rule 8: be caring
• Golden rule 9: take action
• Golden rule 10: use your intuition
• Understanding your motivation
• Psychology of an entrepreneur
• Motivation & purpose with Tom Kerridge
• Your network
• Setting goals
• Your brand
• Finding the market in the gap
• Entrepreneurs are always learning
• Protect yourself
• Budgeting & financial planning
• The business plan
• The perfect pitch
• Managing your inner critic
• Get yourself out there - sales & marketing
• Marketing case study: Levi Roots
• Creating your team
• How to grow
• There is no such thing as failure
• Corporate responsibility
• Look after yourself
• The secrets of my success
• Jessops: your first loss is your best loss
• Localised: the perfect pitch business plan
• Reggae Reggae: sell, sell, sell!
• Wireless Logic: innovation, passion, growth
• Wonderland: know your niche!
• Research, plan & conquer