Graphic Design

Join Paula as she takes you into her studio and shares the secrets behind her highly successful design career.

• Explore the principles of graphic design
• Deconstruct iconic examples of Paula’s work from The Met to Microsoft
• Master typography like a pro
• Get the best from client and team collaboration
• Create a compelling portfolio to land your dream job
• Learn what makes visual branding impactful

• Graphic Design Introduction
• Introduction to Graphic Design 101
• Origins of Type
• Crests, Flags, Symbols and Logos
• Type!
• Editorial Design
• Word and Image: 1800s – 1940s
• Word and Image: 1950s – Present
• Logos from Everywhere
• From Sketch to Finish: Introduction
• From Sketch to Finish: Citibank
• From Sketch to Finish: The Met Opera & New York City Ballet
• From Sketch to Finish: Windows 8
• From Sketch to Finish: Berkely Rep & Landmark Cinemas
• From Sketch to Finish: The New School and The Quad Cinema
• Environmental Design
• Case Studies in Environmental Design
• Film Titles and Animation
• Film Titles and Animation Inspirations
• Film Titles and Animation in Practice
• Conclusion