Building relationships with donors

Legacy fundraising and big-gift seeking are part of the professional fundraiser's role. This free course, Building relationships with donors, will help you to gain the skills necessary to persuade individuals to become donors. How do you change people's ideas about methods of giving, moving them from casual street donations to regular direct debit giving?

• Introduction
• Learning outcomes
• 1 Donor motivation
• 1 Donor motivation
• 2 Asking someone for something: the core skill
• 2 Asking someone for something: the core skill
• 3 Asking lots of people for something: key issues and choices
• 3 Asking lots of people for something: key issues and choices
• 3.1 Introduction
• 3.2 Knowing who to approach
• 3.3 Deciding what to ask for
• 3.4 Communicating your request
• 3.5 Building the relationship: developing your donors
• 3.6 Extending and sustaining involvement
• 3.6.1 Saying thank you and acknowledging current contribution
• 3.6.2 Listening and responding to what donors and supporters say
• 3.6.3 Balancing emotional commitment with awareness and understanding
• 3.6.4 Taking account of ‘external’ perceptions
• 3.6.5 Using ‘involvement devices’ sensitively and appropriately
• 4 Seeking big gifts
• 4 Seeking big gifts
• 4.1 Introduction
• 4.2 The ‘targeted’ or ‘top-down’ approach
• 4.3 The ‘maximum potential’ or ‘major support’ approach
• 5 Legacy fundraising
• 5 Legacy fundraising
• 6 Conclusion
• 6 Conclusion
• References
• Acknowledgements