Business communication: writing a SWOT analysis

This free course, Business communication: writing a SWOT analysis, is designed to develop your writing skills for business. You will be taken step by step through the process of writing a SWOT analysis, with clear advice on selecting key information from a case study text, making concise notes, choosing an appropriate structure and using language effectively. You will learn how to write a formal report including recommendations, based on a case study analysis of the British company, Brompton Bicycle.

• Introduction
• Learning outcomes
• 1 What is a SWOT analysis?
• 1 What is a SWOT analysis?
• 2 What is a case study?
• 2 What is a case study?
• 3 The SWOT framework
• 3 The SWOT framework
• 4 Looking at a SWOT analysis report
• 4 Looking at a SWOT analysis report
• 4.1 Read the report
• 4.2 Focus on the language of SWOT analysis
• 5 Understanding an assignment title
• 5 Understanding an assignment title
• 6 Identifying strengths, weaknesses, opportunities and threats
• 6 Identifying strengths, weaknesses, opportunities and threats
• 6.1 Gathering information from a source
• 6.2 Considering information from different sources
• 7 Filling in the SWOT table
• 7 Filling in the SWOT table
• 7.1 Identifying strengths and weaknesses
• 7.2 Making concise notes
• 7.3 Describing opportunities and threats
• 7.4 Using your own words
• 8 Structuring a paragraph
• 8 Structuring a paragraph
• 8.1 Ordering information
• 8.2 How to structure a paragraph
• 8.3 From source to notes to paragraph
• 8.4 Write your own paragraph
• 9 Michael’s SWOT analysis of Brompton Bicycle
• 9 Michael’s SWOT analysis of Brompton Bicycle
• 9.1 Arranging the report into paragraphs
• 9.2 Guiding your reader
• 9.3 Making recommendations
• Conclusion
• References
• Acknowledgements