Sporting women in the media

The mass media (e.g. radio, TV, internet) has become one of the most powerful institutional influences in society. This free course, Sporting women in the media, explores whether gendered inequalities exist in sport by evaluating the media coverage. The media can be highly influential in shaping perceptions about gender in sport and headlines indicative of differences in how male and female athletes are regarded in the media. In the course you’ll examine messages that the media send us about gender in sport, their potential impact and how gender ideologies can be challenged.This OpenLearn course is an example of level 3 study in Sport and fitness. You might be interested in the related Open University course E315 Contemporary sport and exercise issues.

• Introduction
• Learning outcomes
• 1 ‘You run like a girl!’
• 1 ‘You run like a girl!’
• 2 Gender discrimination in sport
• 2 Gender discrimination in sport
• 3 Inequalities in sport
• 3 Inequalities in sport
• 4 Masculinity and the culture of sport
• 4 Masculinity and the culture of sport
• 5 Femininity and sport
• 5 Femininity and sport
• 6 Gender outlaws
• 6 Gender outlaws
• Conclusion
• References
• Acknowledgements